Privacy
Effective Date: 9 July 2026
Overview
This Privacy Policy explains how Smatvi ("we", "us", "our") collects, uses, stores, shares and protects your personal information when you visit or make a purchase from https://www.smatvi.com (the "Site").
By using our Site, you agree to the collection and use of your information in accordance with this Privacy Policy.
1. Who We Are (Data Controller)
Smatvi is the data controller responsible for the personal information collected through this website.
If you have any questions regarding this Privacy Policy or how your information is handled, please contact us:
š§ info@smatvi.com
2. Personal Information We Collect
When you visit our Site, we collect certain information automatically, as well as information you choose to provide.
Device Information
We may automatically collect information including:
- Web browser type
- IP address
- Time zone
- Cookies stored on your device
- Pages viewed
- Products viewed
- Referring websites
- Search terms
- How you interact with our website
Order Information
When you place, or attempt to place, an order, we may collect:
- Name
- Billing address
- Shipping address
- Email address
- Telephone number
- Payment information (processed securely by third-party payment providers)
Throughout this Privacy Policy, "Personal Information" refers to both Device Information and Order Information.
3. How We Collect Information
We collect information using technologies including:
- Cookies
- Log files
- Web beacons
- Pixels
- Tags
- Similar tracking technologies
For more information about cookies, please visit the All About Cookies website.
4. How We Use Your Personal Information
We use your Personal Information to:
- Process and fulfil your orders.
- Process payments securely.
- Arrange shipping and delivery.
- Provide order confirmations and updates.
- Respond to customer enquiries.
- Prevent fraud and manage risk.
- Improve our website and customer experience.
- Analyse website performance.
- Measure the effectiveness of our advertising.
- Send marketing communications where you have provided consent or where otherwise permitted by law.
5. Legal Basis for Processing (UK GDPR & GDPR)
Where applicable, we process your Personal Information under one or more of the following legal bases:
- Performance of a contract.
- Compliance with legal obligations.
- Legitimate business interests.
- Your consent, where required.
6. Sharing Your Personal Information
We only share your Personal Information where necessary to operate our business.
This may include:
- Shopify, which powers our online store.
- Secure payment providers such as Shopify Payments and other authorised payment processors used to complete your purchase.
- Shipping and delivery partners.
- Email marketing providers such as Klaviyo, where you have chosen to receive marketing communications.
- Analytics providers such as Google Analytics.
- Advertising partners, including Google and Meta, to help us understand and improve the performance of our advertising campaigns.
We may also disclose Personal Information where required by law or where necessary to protect our legal rights.
For more information about how Shopify handles Personal Information, please refer to the Shopify Privacy Policy.
For information about Google's privacy practices, please refer to the Google Privacy Policy.
7. Behavioural Advertising
We may use your Personal Information to provide you with relevant advertisements and marketing communications.
You can manage or opt out of personalised advertising through your advertising platform settings, including:
- Microsoft Advertising
You may also opt out through the Digital Advertising Alliance where available.
8. Cookies & Consent
We use cookies to improve your browsing experience, remember your preferences and help us understand how visitors use our website.
Where required by law, we will request your consent before placing non-essential cookies on your device.
We also use cookies to remember your selected currency and location where applicable.
You can manage your cookie preferences through your browser settings or our cookie banner where available.
9. Do Not Track
Some browsers offer a "Do Not Track" setting.
At present, there is no consistent industry standard for responding to these signals, therefore our Site does not currently respond differently when a Do Not Track signal is received.
10. Your Privacy Rights
Depending on your location, you may have rights including:
- Access your Personal Information.
- Correct inaccurate information.
- Request deletion of your information.
- Restrict or object to certain processing.
- Request a copy of your information.
- Withdraw consent where processing relies on consent.
These rights may apply under:
- UK GDPR
- EU GDPR
- Applicable US state privacy laws
To exercise any of these rights, please contact us:
š§ info@smatvi.com
11. International Data Transfers
Your Personal Information may be processed outside your country of residence, including in countries such as Canada, the United States and other jurisdictions.
Where this occurs, we take appropriate safeguards to ensure your information remains protected in accordance with applicable data protection laws.
12. Data Retention
We retain your Personal Information only for as long as necessary to:
- Fulfil the purposes described in this Privacy Policy.
- Comply with legal obligations.
- Resolve disputes.
- Enforce our agreements.
When your information is no longer required, it will be securely deleted or anonymised where appropriate.
13. Data Security
We use appropriate technical and organisational security measures designed to protect your Personal Information against unauthorised access, misuse, loss, disclosure or alteration.
Although no online transmission or storage method can be guaranteed to be completely secure, we continually work to protect your information using industry-standard security practices.
14. Children's Privacy
Our website is not intended for children under the age of 16.
We do not knowingly collect Personal Information from children.
If you believe a child has provided us with Personal Information, please contact us so we can remove it.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, legal requirements or our data processing practices.
Any updates will be published on this page.
Your continued use of the Site after any changes are published constitutes acceptance of the updated Privacy Policy.
16. Your Rights Under Data Protection Law
Nothing in this Privacy Policy limits or excludes any rights you may have under applicable data protection legislation.
17. Questions or Complaints
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
š§ info@smatvi.com
We'll be happy to assist.
18. Contact Us
For any questions regarding this Privacy Policy or how we process your Personal Information, please contact:
š§ info@smatvi.com
Customer Support Hours
Monday ā Friday
We aim to respond to all enquiries within 24 hours.